- MBA International
- Scoala de Coaching
- Despre DIBS
- Noutati & Evenimente
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This course examines the role of marketers in creating, communicating and delivering value to their customers.
Students acquire an understanding of the needs of different customers (both domestic and foreign) and address global issues involving product positioning, development, pricing, distribution and promotion.
Sessions in the computer lab familiarize students with how organizations record and report information pertaining to their marketing efforts.